Reason #2: Video helps address multiple learning styles.
- Visual (spatial): You prefer using pictures, images, and spatial understanding.
- Aural (auditory-musical): You prefer using sound and music.
- Verbal (linguistic): You prefer using words, both in speech and writing.
- Physical (kinesthetic): You prefer using your body, hands and sense of touch.
- Logical (mathematical): You prefer using logic, reasoning and systems.
- Social (interpersonal): You prefer to learn in groups or with other people.
- Solitary (intrapersonal): You prefer to work alone and use self-study.
Well executed educational video can address most if not all of these learning styles as follows:
Visual: Video provides stunning images and pictures as well as diagrams and charts that provide spatial understanding.
Aural: Good video includes music and sound.
Verbal: Even talking head videos can provide the words but video can also include voice overs, sub titles and even words to support the voices.
Physical: It’s usually fairly easy to visualize yourself doing something you see on video, like a demonstration. Your brain can observe and transfer the simulation so that you can see yourself doing it and then actually do it in real life.
Logical: Video can be used to tell a story, a story that helps convey a logical or systematic approach to a topic.
Social and Solitary: Video can be viewed just by the patient or with the patient’s family or caregivers to encourage discussion and interactivity.
For more information download our free tips on How to Use Video in Patient Education.