Synergy Broadcast Systems

News+Hospital+Facebook Page+Patient Education = Leverage and Outreach

by cjones on May 13, 2010

in Healthcare

As Social Media continues to grow (explode) hospitals have an opportunity to get involved and incorporate their own Social Media activities to impact Patient Education and benefit from the marketing outreach this provides. Here’s a great example of how this works:

If you’ve read or watched the news recently you are aware that Vice President Joe Biden’s son, Beau Biden, suffered a mild stroke. Because he is the Attorney General of Delaware and the son of the sitting Vice President, all of the news outlets picked up the story. The good news for the Biden family is that the stroke was not serious and he will recover.

The good news for hospitals is that this event creates an opportunity to reach out within their community to take advantage of the news coverage and buzz and provide some education to the general public that can also win them some potential customers in the future. Saint Agnes Medical Center in Fresno, CA did just this. They have a Social Media presence on Facebook and posted the following.

Saint Agnes Medical Center Facebook Post About Beau Biden Saint Agnes Medical Center Facebook Post on the Warning Signs of Stroke

If you click on the link it takes you to an article on the Fresno Bee’s website that provides the warning signs of a stroke. The information for the article comes from the Fresno-Madera Medical Society Alliance and offers an easy way to remember the main symptoms that mark the onset of a stroke. “If you think someone might have suffered a stroke, think of the following acronym FAST:

F — Facial problems. Drooping mouth, blurry vision, sudden severe headache.

A — Arms and legs. Sudden numbness or weakness, problems walking.

S — Speech. Sudden confusion, trouble speaking or understanding.

T — Time. Treatment is much more successful if it can be started within three hours of the onset of symptoms.

You can read the entire article here:

I personally think this is a great way to connect with patients and the general public and provide a valuable service that I would not have seen had it not been for their Facebook page. Importantly I learned some tips I didn’t know and will be able to remember. I would also recommend that Saint Agnes create a short video about these warning signs and this simple acronym to remember them and add this to their video on demand, patient education system so patients and their family caregivers can also benefit from this information.

Social Media is perfect for hospitals. What’s your hospital doing to provide this type of service to your community? Please share this post with others in your facility.

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May 13, 2010 at 1:08 PM
The Social Media Revolution Continues
May 17, 2010 at 2:48 PM

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Dale Berkebile May 13, 2010 at 3:23 PM

This is an excellent example of using social media as a marketing tool, education tool, and just an all around betterment to the community. It is sad to hear of Beau’s (or anyone’s) stroke, but what a great way to put a spin on an awful thing. Why not sell the bad news that a lot of the media covers and take this bad news and help others learn from this situation. Very powerful use of social media. Social media when used like this becomes “Word of Mouth” supercharged through a viral spread of the message.

The goal for healthcare, education and businesses alike is how can we create this same kind of result with not only the good, but also the bad things that our companies have to deal with.

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